GOAL
Generate leads of video professionals who have an interest in the services and opt-in as a lead by submitting their information.
PROJECT DURATION
2.5 Months (July 31st to October 15th)
PROBLEM STATEMENT
We needed to figure out how to create an audience to generate leads of video professionals attracted by our client’s services.
Strategy (Overview)
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
The first phase
We researched and found that video creatives work better than static images for these ads, so we used video creatives and it proved to be effective.
The second phase
We researched suitable audience profiles to target on Facebook and Instagram. We found different interest groups to target and that generated quality leads.
The third phase
We created the campaign using the targeting and creatives which yielded excellent lead numbers. Later, we applied to remarket and a lookalike audience, generating 227 leads at a CPR of $3.01.
Number of Leads Per Month
Budget: $500 per month
Location: UNITED STATES, AUSTRALIA, CANADA, UNITED KINGDOM, IRELAND, NEW ZEALAND
Key Metrics:
Best performing ads:
Solution:
We ran video conversion ads with researched targeting and later applied remarketing and lookalike audiences with new video ads.
Final Outcome:
We were able to generate 227 leads at a CPR of $3.01 for this client.
