GOAL
Increase the lead count within a week using the same budget that the client had been using prior.
PROJECT DURATION
2 Weeks
PROBLEM STATEMENT
The biggest obstacle was the client’s request to increase the lead count within a week. It was challenging to provide fast results given the same budget.
Strategy (Overview)
Our strategy was divided into phases in which we tested different combinations of targeting to increase leads and lower CPA.
The first phase
We effectively utilized the existing campaigns’ leads and created a set of lookalike audiences.
The second phase
We maximized leads by converting prospects into leads via lookalike audiences. This way, we were able to reach our targeted audience.
The third phase
We optimized for similarity using our lookalike audiences in the U.S. (between 1% and 10%)
Number of Leads Per Month
Budget: $500 per month
Location: UNITED STATES
Key Metrics:
Best performing ads:
Solution:
Targeting lookalike audiences and performing split-testing between three single image ads proved to be the ideal route for this campaign.
Final Outcome:
We were able to generate three times the lead count compared to before using the same ad spend budget.
