GOAL

Generate high-quality ads for their online courses.

PROJECT DURATION

6 Months

PROBLEM STATEMENT

The company needed new product sales for their business.

Strategy (Overview)

The client wanted to grow their presence and sales by providing coaching lessons and selling programs. The team decided to set up a video campaign optimized for each product.

google ads case study case 3 table 1

Best performing ads:

google ads case study case 3 ad 1
  • The team used search ads which used keywords to match the user’s interests.
  • Each campaign had an ad pointing to the client’s specific landing page.
  • This was a very healthy campaign with a very healthy ad impression size of 260k+ views.
  • After generating quality link clicks and product sales, we created a similar campaign for remarketing.

Key Metrics

google ads case study case 3 table 2

Budget: $1200 Per Month

Location: Worldwide

Solution (Campaigns Used):

Video Ads: Finding people who are intentionally looking for the client’s services via video ads.

Display Ads: Generating awareness through product images and creatives

The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

This resulted in new business for the client and potential future growth.