GOAL

Generate high-quality phone calls for each location.

PROJECT DURATION

4 Years (Ongoing)

PROBLEM STATEMENT

The facility needed phone calls for their 3 locations in South Florida; Aventura, Brickell, and Kendall. They had a tough time generating phone calls and leads.

Strategy (Overview)

This client wanted to grow the number of storage bookings on their website or through a phone agent. The team decided to set up a Google My Business (GMB) search campaign optimized for each individual storage facility location.

google ads case study case 8 table 1

This strategy did two things, it targeted people who showed interest in home improvement and it targeted people who were in the local area.

Best performing ads:

google ads case study case 8 ad 1
  • The team used search ads which used keywords to match the user’s interests.
  • Each campaign had an ad pointing to the client’s specific landing page.
  • This was a very healthy campaign with a very healthy ad impression size of 420k+ views.
  • After generating quality link clicks and phone calls, we created a similar campaign for remarketing.

Key Metrics

google ads case study case 8 table 2

Budget: $3500 Per Month

Location: SOUTH FLORIDA

Solution (Campaigns Used):

Search Ads: Finding people who are intentionally looking for the client’s services.

Remarketing Ads: Reminding visitors to return to their respective landing page to finalize a phone call/conversion action.

The Google Ads team actively optimized each campaign to achieve optimal results.

Final Outcome:

We were able to generate new leads for each storage facility in their respective locations.